About Civil.ge
Eng | Geo | Rus
Last updated: 10:55 - 1 May.'18
RSS
Mobile
Twitter
Facebook
TVs Unveil Political Ad Prices
Civil Georgia, Tbilisi / 20 Apr.'10 / 23:58

Price for a 30-second primetime political advertisement on Georgia's two leading television stations, Rustavi 2 and Imedi, varies from  USD 6,000 to maximum USD 16,000 ahead of the May 30 local elections.

UEFA Champions League's semifinal this month and a final next month leads the pack in terms of cost - USD 16,000 per 30 second ad - on Rustavi 2 TV, followed by USD 13,000 for a 30 second slot in 9pm news program Kurieri and USD 12,000 in weekly Kurieri P.S. Late evening comedy and entertainment shows follow with USD 10,000.

Price of political ad in Rustavi 2 TV is ten times more than price of a standard commercial on the same television station.

Rustavi 2 TV, which is the most watched Georgian broadcaster, claims it accounts up to 60% of Georgia's overall TV ad market. 

A hugely popular Georgian TV comedy series, Shua Kalakshi, leads the pack on Imedi TV with USD 15,000 per 30 seconds, followed by other entertainment and comedy shows with price varying from USD 10,000 to 11,000. 30 second of political ad in Imedi TV's 8pm news bulleting, Kronika, costs USD 10,000.

According to the law ‘qualified’ political parties (as election code describes them) – those that won at least 4% of the vote in the last parliamentary elections and at least 3% of the vote in the last local elections –  must be granted 30 seconds of free airtime for every hour by private television stations and 60 seconds by the public broadcaster. Opposition candidates running for Tbilisi mayor are currently using this free airtime for political ads. The ruling party has yet to formally nominate its mayoral candidate - incumbent mayor Gigi Ugulava is expected to run for re-election.

Latest News
01 May.'18 10:55
We Have Moved to a New Platform
Direct Your Bookmarks to https://civil.ge.
29 Apr.'18 03:54
Ruling Party Candidate Wins MP By-Elections
Givi Chichinadze will represent Vani and Khoni single-mandate constituency in the Parliament of Georgia.
28 Apr.'18 09:40
Polls Open for Vani and Khoni MP By-Elections
48,123 voters are eligible to cast their ballots in Vani and Khoni single-mandate constituency.
27 Apr.'18 17:23
State Dept’s Europe Affairs Point Man to Visit Tbilisi
Wess Mitchell will meet senior government officials and address the NATO-Georgia Public Diplomacy Forum.
27 Apr.'18 13:45
In Quotes: Georgian Politicians on Ex-PM Bidzina Ivanishvili’s Comeback
Bidzina Ivanishvili will be approved as the Georgian Dream party chairman at the upcoming convention.
26 Apr.'18 18:15
SG Jens Stoltenberg: Georgia NATO’s ‘Very Close’ Partner
The NATO Secretary General says Foreign Ministers meeting tomorrow will recognize the country’s progress.
26 Apr.'18 14:24
Ex-PM Ivanishvili to Chair Georgian Dream Party
Prime Minister Giorgi Kvirikashvili said Ivanishvili was ‘best equipped’ to add new dynamism to the party.
26 Apr.'18 11:12
Lawmaker Proposes Criminal Liability for ‘Insult of Religious Feelings’
The parliamentary human rights committee decided to set up a working group for scrutinizing the draft law.
25 Apr.'18 17:21
New Abkhaz Government Head Appointed
Gennady Gagulia has served as the Abkhaz “prime minister” twice - in 1995-1997, and 2002-2003.
25 Apr.'18 14:43
Watchdog Improves Georgia’s Press Freedom Ranking
None of the countries of the former Soviet Union (except the Baltics) are ranked ahead of Georgia.

About Civil Georgia
Civil.Ge © 2001-2018, Daily News Online
Registered office: 2 Dolidze Str, 4-th Floor.
60